Loyal customers, better motivated teams, increasing prestige… Enchantment is THE solution when the quality of the product or an attractive price are no longer enough to differentiate your business from the competition. The key for achieving this? Make your service or product take off by getting your customers to live a transcendent and memorable experience.

Learn how to create a powerful emotional customer relationship with your products and your brand to boost your revenue.

Thanks to this guide, enriched with testimonials and secrets from the leading professionals of enchantment, you will know:

• Why enchanting your clients makes such a difference.
  
  
• How to enchant your employees so they can in turn enchant clients, partners, suppliers, etc., who contribute to your brand image.
  
  
• The 4 secrets of enchantment: by calling upon your customers’ emotions and their senses, you transform your product or service into a unique experience.

« This book is a guide and a source book of ideas for all those – and that means virtually everyone – who must deal with customers. » Alain Ducasse

The keys to resolving nall the emotional conflicts in the company (frustration, anger, exasperation, etc.)

Learn how to manage your emotions and to communicate without hurting people’s feelings.

At work, it is hard to always be “professional” when faced with all these frustrations, aggravations and other typically human weaknesses. So, how do you tell a colleague that he is invading your space or that his attitude is unbearable?

Thanks to this serious yet humor-filled book:

• Take back control over your emotions with the STOP reflex (breath, think positive and do something that you love to do).
  
  
• Decode the reasons for the impasse: is he conscious of the problem? Is he doing it on purpose? Why does it put you in such a state?
  
  
• Practice nonviolent communication by following our 11 commandments (calm context, genuine listening, neither judgment nor accusations, etc.).
  
  
• Play it down and identify your colleague’s profile from among the 35 cases made available through sketches with, for each area of invasion (sound, visual, olfactory, etc.), a Technical sheet filled with advice and ley sentences for launching a dialog.

> Specific Customer Enchantment Training

> Lecture linked to this book

> Specific training in management of difficult situations and conflict resolution

> Lecture linked with this book

« But what is happiness except the simple harmony between a man and the life he leads ? »

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